PhRMA rolls out new 'From Hope to Cures' campaign ads

The Pharmaceutical Research and Manufacturers of America (PhRMA) is unveiling a series of new advertisements to highlight the stories of its patients and researchers. Four new ads will hit digital, print, radio, and social media channels in 2016 as part of PhRMA’s “From Hope to Cures” campaign. The ad campaign has been in place since 2014, providing real-life stories of its patients and members, as well as information on fighting diseases and the industry’s economic contributions.