New partnership enables pharmacy patients to receive digital coupons

McKesson Patient Relationship Solutions (MPRS) and mscripts have teamed up to provide pharmacy patients with digital coupons. The partnership, which aims to boost medication adherence, will provide digital coupons via two-way text or mobile app directly from the pharmacy. The program will connect mscripts’ 6,000-pharmacy network with MPRS’s adherence programs and savings offerings that support more than 500 branded products.