Big Pharma's big push to get patients to take their meds

Drug companies are spending increasing amounts of money to prompt patients to fill and refill their prescriptions. They are also lobbying the federal government for permission to pay third parties, such as pharmacists, to encourage patients to take their medicine. The companies are investing in smart tablets that will send alerts when they have not been swallowed at the prescribed time, and are subsidizing gift cards to thank patients who remember to refill.